Canon
Revealing the truth
Building on Canon Europe’s new brand platform: ‘Reveal The Truth’, we created a series of bundle-kit packaging. Exuding confidence, this new master brand-led approach reflects Canon’s three core characteristics – visionary, innovative, and bold – in a design system that’s strong and flexible enough to thrive across every touchpoint.
Full Description
Every pack builds an emotive connection with customers. At the core is a simple, yet distinctive and dynamic idea: to show different perspectives and tell stories in a way that ‘reveals the full truth’ through bold, conceptual design.
Clear colour-coding ensures that every bundle-kit has its own identity within the master brand hierarchy. But there’s enough flex within the packaging architecture to communicate with different audiences, catering to diverse product formats in a range of retail environments.
