Metro Bank
A new campaign
We’ve created an ATL campaign to promote Invoice It, a new digital accounting tool available to existing Metro Bank Business Current Account customers.
Simple and direct, the campaign targets small businesses and sole traders – in particular, businesses that are typically paid after their work is complete, such as trades or professional service providers.
Full Description
At its heart is the idea that because Invoice It could reduce financial admin headaches, it frees up time for those businesses to do what they’re good at: “Spend time plumbing, not chasing payments.”
As well as raising awareness of the tool for existing Business Current Account customers, the campaign is also designed to attract new business customers using Invoice It as a key perk.
It ran as a series of OOH 6-sheets and 48-sheets, animated digital screens in stores, plus online ads and social media assets.
This showcases our marketing work with Metro Bank. We are promoting our advertising services, not the financial products shown.
