![](https://stbdesign.com/wp-content/uploads/2020/07/stb_graphic_designers_branding_foxs_limitededition_2-1440x660.jpg)
Fox’s
A Sweet Design for a Classic Brand
When it comes to boiled sweets, it doesn’t get much more iconic than Fox’s. We were briefed to create some standout designs for a range of limited-edition packs.
The mouth-watering new flavours included ‘Ice Cream Favourites’ and ‘Berries’, all wrapped up in a 200g sharing bag. We used handcrafted, retro-style typography and smooth contemporary illustrations to create a refreshing pack design that brings the different flavours to life.
![](https://stbdesign.com/wp-content/uploads/2020/07/stb_graphic_designers_branding_foxs_limitededition_3-1440x964.jpg)
![](https://stbdesign.com/wp-content/uploads/2020/07/stb_graphic_designers_branding_foxs_limitededition_3a-1440x808.jpg)
![](https://stbdesign.com/wp-content/uploads/2020/07/stb_graphic_designers_branding_foxs_limitededition_3b-1440x1007.jpg)
![](https://stbdesign.com/wp-content/uploads/2020/07/stb_graphic_designers_branding_foxs_limitededition_3c-1440x901.jpg)
![](https://stbdesign.com/wp-content/uploads/2020/07/stb_graphic_designers_branding_foxs_limitededition_3d-1440x750.jpg)