A Sweet Design for a Classic Brand

When it comes to boiled sweets, it doesn’t get much more iconic than Fox’s. We were briefed to create some standout designs for a range of limited-edition packs.

The mouth-watering new flavours included ‘Ice Cream Favourites’ and ‘Berries’, all wrapped up in a 200g sharing bag. We used handcrafted, retro-style typography and smooth contemporary illustrations to create a refreshing pack design that brings the different flavours to life.

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