STB x NTU Student Live Brief
We look forward to the student live briefs every year and this year really did not disappoint! It’s not only a fantastic opportunity for students to present their ideas and receive invaluable feedback from industry professionals, but a chance for STB to check out the exciting new talent that will be making its way into the industry in the years to come!
We have been partnered with NTU for many years and this year, we set a completely new brief. The challenge; to create a fresh and exciting plant-based brand. We gave the students the option to pick from one of three key areas: Sweet, anything from Vegan ice-cream to popcorn and chocolate. Meat alternatives, from fake bacon to big juicy vegetable burgers, or Takeaways, including pizzas, curries, kebabs, the lot! The plant-based market is booming, with more options than ever before. The real challenge was to come up with a strong idea and brand that would really stand out against all of the noise.
We caught up with the students a couple of weeks after we pitched the brief to give them the opportunity to present any of their initial ideas or to ask any burning questions they had. This stage of the project is super important as it allows students to narrow down their research and decide on their chosen route.
After the challenging past two years, we were extremely excited to finally be able to welcome the students into our studio to present their final projects. We were really impressed with not only the standard of work this year, but how confident and passionate the students were whilst presenting. It’s refreshing to see the next generation of designers as excited about print and packaging as we are at STB!
We’d like to say a huge thank you to all of the students involved, we hope they enjoyed it as much as we did!
Our winner this year was Jemima Dixey with her Shiitake Mushroom brand! Overall a fantastic project and excellently presented. Well done!