Launching IsoSmart

We’ve worked with GPT Industries to brand and launch their new product, IsoSmart, a remote asset monitoring system. Combining software and hardware in one simple solution, IsoSmart provides powerful data on pipelines that can be accessed remotely.

Building on their existing product range, we created a simple identity that highlighted software and hardware coming together. Together with the logo, we built out a range of assets covering iconography, photography, illustration and messaging to provide a comprehensive and versatile kit of parts.
 
The product was launched in two phases across a range of deliverables including presentation templates, digital adverts, social posts, animation, literature, email and an exhibition for a trade show in the US.

STB demonstrated remarkable expertise in understanding the complexities and unique value proposition of IsoSmart. They were astute in highlighting our key benefits and delivering a brand position that resonated across our target audiences. Their work played a crucial role in the successful launch of IsoSmart.

Christian Cartwright, Global Marketing Manager, GPT Industries