Kingston Technology is the world’s largest independent manufacturer of memory products. You are surrounded by their technology and you probably didn’t know it!
They want to be the go-to brand for quality tech solutions for both consumers and businesses. But in order to stand out, they needed to establish their own “uniqueness” in the market. We created a new distinctive visual identity that was ownable to Kingston, and allowed them to bring their personality to life across their communications.
We wanted to develop a benefit-led messaging approach to communications that creates an emotional connection with their audience, putting Kingston firmly in the hearts and lives of their customers. It positions Kingston as a brand that can help and benefit many aspects of your life, even parts you didn’t realise.