Indulge in the magic at St. Pancras this Christmas

This year’s seasonal campaign for St. Pancras International was a Popular one in the studio…

Our designs needed to complement this year’s amazing Christmas Tree, which they’ve partnered with Universal Pictures UK to celebrate the release of the highly anticipated film of the season: Wicked. So, right from the off we knew it was going to be no ordinary campaign. 

We needed to bring to life the magic of Christmas alongside this ode to the Emerald City, combining baubles, sparkle – and lashings of pink and green to capture the magical journey that is the station during the festive period. The campaign spans print and digital, including in-station banners and digital screens; printed press ads; digital ads, social content, and window decals.

Whether your shopping, dining, just passing through or Dancing Through Life check out this wickedly magical spectacle.

Though it took longer than One Short Day to crack the designs it’s been a pleasure partnering with the team at St. Pancras on this very special campaign. 

(And we were very excited about the release of the film too!)