BESA Industry Awards

Following the refreshed identity for their Annual Conference (see the full project here) we brought some glitz and glamour to the BESA Awards Ceremony. With the conference taking place in the daytime and the awards in the evening, we wanted to give each event it’s own distinct look and feel.

Inspired by the staging and lighting in the event space, the identity uses lens flares and darker colours from their brand palette to give the awards a more refined style and a celebratory feel. We provided BESA with a full toolkit of assets and guidance for their in-house team to take on and develop. This included logotypes, type treatments, imagery, digital and social graphics, and a PowerPoint document to promote the event to sponsors.

The event was a huge success, breaking a new record for entries with a 44% increase from the previous year.