Affordable water bills animation


With significant increases to water bills expected over the next five years, many households will be feeling the strain. The Consumer Council for Water (CCW) wanted to make sure people knew there’s support out there, and that they’re not alone.

Our task was to create a clear, engaging animation that shines a light on the help available and encourages people to take action.

We used a clean, approachable illustration style that complemented the script and brought the message to life. Each animation was translated into Welsh as well as English and re-purposed as a portrait version for mobile.

An illustrated frame from the animation
An illustrated frame from the animation
Examples of the portrait animation on mobile
Initial hand drawn storyboard