BESA Annual Conference

As part of our ongoing partnership with the Building and Engineering Services Association (BESA) we’ve refreshed the identities for two of their flagship events; the Annual Conference and Industry Awards.

The Annual Conference is the only event in the building engineering services sector where businesses can connect with a trusted community of technically compliant companies. It’s the meeting place for forward-thinking industry professionals, visionary speakers, leading industry exhibitors and young talent.

Our idea was inspired by the isometric grid from their brand guidelines which we developed to create forward-facing arrows. These tied in nicely with the conference’s themes of innovation and progressive thinking. Used flexibly, they became patterns and frames for imagery, together with a refreshed colour palette which gives a nod to the programme’s focus around sustainability.

We provided BESA with a full toolkit of assets and guidance for their in-house team to take on and develop. This included logotypes, type treatments, iconography, digital and social graphics, and a PowerPoint document to promote the event to sponsors.