Canon European Packaging 2024

Canon Europe has a new brand platform: ‘Reveal The Truth’. Exuding confidence, this new master brand-led approach reflects Canon’s three core characteristics – visionary, innovative, and bold – in a design system that’s strong and flexible enough to thrive across every touchpoint.

To inspire and empower Canon’s partners and associated agencies to bring its product range to life, STB has created bundle-kit packaging guidelines to ensure that every pack builds an emotive connection with customers.

At the core is a simple, yet distinctive and dynamic idea: to show different perspectives and tell stories in a way that ‘reveals the full truth’ through bold, conceptual design.

Clear colour-coding ensures that every bundle-kit has its own identity within the master brand hierarchy. But there’s enough flex within the packaging architecture to communicate with different audiences, catering to diverse product formats in a range of retail environments.