Re-connect with your world
We’re delighted to partner with London St. Pancras Highspeed on this year’s summer campaign, a project centred on environmental awareness and sustainability. It’s no easy feat to make people in a bustling station stop, take a minute, and reflect, which is what made this brief even more intriguing.
It challenged us to create a campaign that would celebrate the station’s commitment to safeguarding the environment while encouraging passengers to engage with the wider sustainability issues that affect our landscapes and communities. The campaign needed to shine a spotlight on the causes and initiatives that matter most to London St. Pancras Highspeed, helping to inform, inspire and educate audiences throughout their journey.
Our creative took a fresh and optimistic approach, communicating important messages in a way that felt engaging and memorable. We developed a vibrant visual identity featuring a contemporary colour palette of environmental green, energetic yellow and punchy purple. Playful graphic elements, including eye-catching stickers and bespoke iconography, were used to bring key messages to life and create moments of discovery throughout the station.
Complementing the visual approach, a carefully crafted tone of voice helped tell the story in a thoughtful and emotive way, encouraging passengers to pause, reflect and consider the world around them.
The brief also presented an exciting opportunity to develop a campaign mascot, resulting in the creation of Globey. This charming globe character appears across the campaign, bringing personality and a touch of fun to the creative.
To celebrate the campaign launch, we were delighted to attend the unveiling of a beautiful peatland-inspired cabin designed by Martha Krempel. Originally showcased at the Chelsea Flower Show and sponsored by London St. Pancras Highspeed, the installation was created to raise awareness of the vital role peatlands play in tackling climate change and supporting biodiversity.
It was brilliant to see the campaign come to life throughout the station. From impactful large-format graphics and lift banners to eye-catching digital screens and printed collateral, the creative delivered a vibrant and engaging presence, helping to amplify important environmental messages to the thousands of passengers who pass through the station each day.
Alongside the campaign assets, we also developed a range of materials for the launch event. These included a bespoke sticker sheet, seeded paper leaflet, Globey pin badge and a branded tote bag, all designed to extend the campaign experience beyond the station. These takeaways not only helped create a memorable event experience but also reinforced the campaign’s sustainability message in a tangible way.
We’re incredibly proud of the creative outcome so far and grateful for the opportunity to collaborate with St. Pancras Highspeed on a campaign that addresses issues of genuine importance. Their commitment to promoting environmental awareness, supporting sustainability initiatives and encouraging meaningful conversations around the future of our planet is both commendable and impactful, and we are delighted to have helped bring that vision to life.
We’re looking forward to developing further assets as the campaign continues throughout the summer.
