We were delighted to work with St. Pancras International on their Christmas campaign for a second year running. The brief challenged us to create an engaging retail campaign that took inspiration from classic literature, tying in with the incredible St. Pancras and Hatchard’s literacy themed Christmas Tree.
With the natural connection between train journeys and reading, we agreed it was the perfect way to kick off a magical Christmas story.
Similar to last year, the campaign spans digital and print mediums, featuring in-station banners, digital screens, and printed press ads. The design is minimalist and elegant, combining rich green with clean, frosty white for a fresh yet traditional look. Splashes of berry red add a festive touch.
Bespoke illustrations, twinkly animations and a classic serif typeface, reminiscent of those well-loved Christmas literature classics, bring the story to life.