We helped British Gas and PH Jones catch the eyes of plumbing and heating professionals this week, turning dull trade-show conventions on their head with a bespoke approach that put the existing team in the spotlight, with the focus on recruitment.
British Gas’ all-new electric vehicle, which all engineers receive, would be the centrepiece of the display. Parent company Centrica needed something flexible, quick to assemble, and easy to pack down and store in the van.
Our solution: showcase quotes from happy employees in a stackable tower of speech bubbles that could be mixed, matched and rearranged for maximum impact during the three-day event. Plus a giant 1.5m bubble that had pride of place on top of the van for good measure.
STB listened to us every step of the way and produced something we love. We had a great few days at Installer Live, and our new stand led to some great conversations with potential candidates. We can’t wait to use it again.Claire Merry, Recruitment Marketing Manager at Centrica