Goodbye Oven. Hello Instant.

Our work for Instant Brands has just launched, including a TV advert which aired throughout April to promote their Vortex Plus VersaZone Air Fryer.

As a fast growing product category, we helped Instant Brands stand out and become the voice of the market. A voice that’s confident, loud and full of personality, reflecting their loyal customer base built on the hugely successful Instant Pot.

Together with the TV advert, we helped create design concepts for online advertising and social media anchored around positive messaging and confident typography. Celebrating the joy of food and cooking, made even easier, quicker and healthier with Vortex.

The campaign was created by us and Meanwhile Agency, and produced by Chief.

With this new campaign, we’re excited to showcase Instant air fryers as the ultimate kitchen assistant, inspiring a fresh perspective on mealtimes, and highlighting the devices as healthy, easy, versatile and cost-effective cooking solutions.

Amrita Atwal, Senior Director Marketing, EMEA, Instant Brands