HS1 is celebrating King Charles III’s coronation in style at St. Pancras.
An interactive installation commands attention at the heart of the station concourse: a stylised red throne and Kings’ Guards photo opportunity.
Taking over digital screens throughout St Pancras, the campaign is brought to life through subtle motion design – gently twinkling stars, rippling flags and ornate animated flourishes.
Archive photography spotlights moments in which the iconic station, and the line that runs north towards the Royal Family’s beloved Balmoral, has featured throughout Charles’ life – from his childhood as a young Prince to the present day.
St Pancras visitors are invited to ‘shop like royalty’ in boutique florist Moyses Stevens, veteran bookseller Hatchard’s, and premium food and gifting store Fortnum & Mason. Bespoke animations of winding flowers, tumbling books and pouring tea add a topical, eye-catching twist to each message.
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