We were briefed by Druck to create a social media campaign to celebrate their commitment to innovation. They wanted to let customers know they’re always working on new and improved product developments even if there isn’t a product launch campaign running.
After doing some initial research, we came up with the concept, ‘Always on’ to show that innovation is at the heart of how they operate; day in, day out and year after year. From aerospace to automotive, Druck always have one eye on the future of the industries they work in.
We created a custom word mark hinting at a switch being turned on, taking inspiration from their logo to tie in with the brand. Then the individual designs flexed and adapted with different messaging to target different industries.
Our solution has given the team a range of creative, flexible assets they can use throughout the year for those times when there isn’t a specific product or launch to talk about, helping cement their position as world leaders in pressure measurement.