A frightfully good bit of packaging!

Halloween has landed at Morrisons, and STB has been behind the scenes helping bring a little more personality to the packaging.

We were asked to create a range of Halloween packaging with plenty of shelf appeal, a strong Morrisons feel and, most importantly, a healthy dose of spooky fun. Our answer? Bespoke illustration.

We created a series of original Halloween characters specifically for the range, giving the packaging its own distinctive personality while helping the products work together as a cohesive collection. The illustrations were then applied to in store POS to create an integrated customer experience. 

From creepy creatures to classic Halloween cues, every illustration was created to add character, capture attention and make the range feel unmistakably Halloween,  without losing the clarity and practicality good packaging demands.

It’s a great example of how a little creativity can go a long way. Distinctive illustration, strong packaging design and a bit of seasonal mischief all working together to make the products stand out on shelf.

So, whether you’re after treats, tricks or just an excuse to buy more Halloween goodies… Morrisons has you covered. 👻